15 Years INSPIRIT: A Story of People and Data

Source: Manager.bg
“Everything began with a belief in the potential of data and the power of people.” With these words, Magi Naumova, founder of INSPIRIT, describes the company’s beginning 15 years ago. Today, INSPIRIT is a recognized leader in consulting, support, and training in the Microsoft Data Platform.
Magi Naumova founded INSPIRIT in 2010 after deciding to leave Microsoft, where she had spent six years as a consultant in Microsoft Consulting Services. Two years prior, she had achieved the prestigious Microsoft Certified Master (MCM) qualification, joining an elite group of SQL Server Data Platform experts recognized globally for their expertise. INSPIRIT was born with a vision to help companies transform their data into a strategic asset. Magi embarked on her entrepreneurial journey with a small team and an unwavering belief in her ideas.
The Early Years: Lessons and Building Trust
INSPIRIT’s first steps were closely tied to the creation of SQL Master Academy—a specialized training program for SQL Server Data Platform technologies. Among the academy’s first clients were Hewlett-Packard Bulgaria and DSK Bank. The program quickly gained momentum and recognition, becoming an independent brand distinguished by its thematic focus, depth of detail, and strong practical orientation towards real-world production scenarios. This opened doors to projects with local companies, giving Magi and her team opportunities to apply their approach and build trust.
“Every project was a chance to showcase our skills and prove that we could deliver real value,” Magi recalls.
She firmly believed in the necessity of deep and specialized expertise. Soon after its inception, INSPIRIT became recognized as the only consultancy in Bulgaria entirely focused on support, training, and consulting in the SQL Server Data Platform.
“SQL Server was never just a tool—it was the foundation on which we transformed our clients’ businesses,” says Magi. “Every optimization process not only improved performance but also created a sustainable platform for analysis and strategic planning. Our approach has always been to build solutions that go beyond immediate needs and enable long-term growth. We saw data as a strategic resource, not just an operational necessity.”
With a commitment to sustainable architectures and meticulous attention to detail, INSPIRIT quickly established itself as a trusted expert in data management. These early successes laid the solid foundation for the company’s reputation and opened new horizons.
The Team as a Driver of Success
Building a strong team was a key factor in INSPIRIT’s growth. “As demand and project complexity increased, expanding our team became a natural necessity. But for us, this process had to be handled with extreme care. We sought out people who not only shared our vision but also met the high standards we set,” Magi explains.
The INSPIRIT team is distinguished not only by its technical expertise but also by the personal qualities of its members. “We invest heavily in training our new colleagues—not just in technology, but also in effective communication, project management, and client interaction. But what we truly rely on are their personal qualities—dedication, a desire to grow, and teamwork skills. These attributes are at the heart of our success as a collective,” she adds.
Following the pandemic, INSPIRIT fully transitioned to remote work for its employees. “Remote work allowed us to attract more talent from across the country and expand our capabilities. What started as a necessity became one of our greatest strengths,” Magi notes.
Technology at the Core
One of INSPIRIT’s defining characteristics is its commitment to quickly mastering and gaining experience with every new innovation in Microsoft Data Platform technologies. Promoting these technologies is part of the company’s mission. Magi Naumova is a regular speaker at major Microsoft Data Platform events such as PASS SUMMIT, SQLBITS, and many others. INSPIRIT plays a key role in the Bulgarian technology community, establishing the country’s first SQL Server user group and sponsoring all SQL Saturday (Data Saturday) events in Bulgaria.
INSPIRIT is always at the cutting edge of technology but ensures its clients receive not necessarily the newest but the most suitable tools for building stable and efficient business processes.
The evolution of Microsoft Data Platform has enabled the implementation of modern concepts that automate, scale, and optimize business processes. Azure provides a cloud platform with virtually unlimited resources and a broad range of data processing and analytics services. Power BI has transformed the way users interact with and visualize data for decision-making.
“Power BI democratized data analytics, enabling Self-Service BI. It brought reporting closer to the business, eliminating the mandatory need for IT specialists in report preparation,” Magi explains.
Over the past year, Microsoft Fabric has become a key part of INSPIRIT’s technological arsenal. “Fabric represents the next big step in data transformation. The technology offers full integration—from data extraction to analytics and automation. This end-to-end control allows organizations to manage their data more efficiently than ever before. It was crucial for us to be among the first to adopt Fabric because I believe it will define the future of data and its role in business,” she adds.
Expanding Beyond Bulgaria
INSPIRIT’s participation in international conferences has increased its global recognition. Some SQL Master Academy training programs have been delivered across various European countries. In 2019, Magi was invited to establish a
startup in Norway, modeled after INSPIRIT. A few years lat
er, the company became entirely owned by INSPIRIT Bulgaria.
This expansion allowed INSPIRIT to be closer to its international clients and better understand their specific
requirements. “Our presence in Norway enabled us to deliver tailored solutions that matched local business needs, which pro
ved crucial to our success in the region. At the same time, we gained valuable experience that we applied in Bulgaria,” Magi notes.
The Future of INSPIRIT
As INSPIRIT celebrates 15 years of success, the company looks to the future with confidence and ambition. The world of data continues to evolve, and artificial intelligence (AI) is reshaping the industry every day.
“Large Language Models (LLMs) and their integration as AI components in different solutions represent a revolution in Information Technology. It’s only logical to expect that this revolution will also impact data platforms. We’re already seeing the first AI-driven innovations in structured data processing, but this is just the beginning. Our team closely follows this fast-moving trend and is ready to apply it in solutions for our clients,” Magi shares.
INSPIRIT has always been at the forefront of technological advancements, and its 15th anniversary is the perfect time to introduce new initiatives. “This year is a time for celebration, but also for innovation. We have exciting developments that will transform the way our clients work with their data,” she adds.
One thing is certain—INSPIRIT will continue helping its clients move forward, confident that every new challenge brings new opportunities.
“Our commitment remains unchanged—to be a leader in business transformation through data, delivering value that meets our clients’ expectations and shaping a data platform vision together. Our goal is not just to follow innovations but to be the driving force behind change that leads our clients to sustainable success. Fifteen years is just the beginning,” Magi concludes.