15 Years INSPIRIT: A Story of People and Data

Source: Manager.bg
“Everything began with a belief in the potential of data and the power of people.” With these words, Magi Naumova, founder of INSPIRIT, describes the company’s beginning 15 years ago. Today, INSPIRIT is a recognized leader in consulting, support, and training in the field of Microsoft Data Platform.
Magi Naumova founded INSPIRIT in 2010 after deciding to leave Microsoft and her position as a consultant at Microsoft Consulting Services, where she had spent six years of her career. Two years earlier, Magi achieved the Microsoft Certified Master (MCM) qualification and became part of an elite group of SQL Server Data Platform experts recognized worldwide for their expertise.
INSPIRIT was born with the vision to help companies turn their data into a strategic asset. Magi began her entrepreneurial journey with a small team and and an unwavering belief in her ideas.
Magi embarks on her entrepreneurial journey with a small team and many ideas she truly believes in.
The Early Years: Lessons and Building Trust
The first steps of INSPIRIT are tied to the creation of SQL Master Academy – a specialized training program focused on SQL Server Data Platform technologies. Among the academy’s first clients were Hewlett-Packard Bulgaria and DSK Bank. SQL Master Academy quickly gained momentum and recognition, becoming an independent brand distinguished by its thematic focus, depth of detail, and strong practical orientation towards real-world production scenarios. This opened the doors to working on projects with local companies, giving Margarita and her team the opportunity to apply their approach and build trust.
“Every project was a chance to showcase our skills and prove that we can deliver valuable solutions.” shares Magi.
Margarita firmly believed in the necessity of deep and specialized expertise. Soon after its inception, INSPIRIT became recognized as the only consultancy in Bulgaria entirely focused on support, training, and consulting in the field of SQL Server Data Platform.
“SQL Server was never just a tool – it was the foundation on which we transformed our clients’ businesses.“ shares Magi. “Every optimization process improved the performance but also created a sustainable platform for analysis and strategic planning. Our approach has always been focused on building solutions that go beyond immediate needs and enable long-term development. We saw data as a strategic resource, not just as an operational necessity.“ she adds.
With a commitment to sustainable architectures and attention to detail, INSPIRIT quickly established itself as a trusted expert in data management. These early successes laid the solid foundation for the company’s reputation and opened new horizons.
The Team as a Driving Force of Success
Building a strong team is a key factor in the development of INSPIRIT. “With the increasing number of requests and the growing complexity of projects, expanding our team became a natural necessity. However, it was important for us to carry out this process with exceptional care. We found people who not only share our vision but are also ready to meet the high standards that we set.” shares Magi.
The INSPIRIT team stands out not only for its technical expertise but also for the personal qualities of its members. “We invest considerable resources in training our new colleagues—not only in technology but also in effective communication skills, project management, and client interaction. However, what we truly rely on are their personal qualities—dedication, a desire for growth, and the ability to work as a team. These qualities are the foundation of our success as a team.” she adds.
After the pandemic, INSPIRIT completely changes its paradigm regarding business organization and made a full transition to remote work for its employees. “Remote work allowed us to attract even more talent from across the country and expand our capabilities. What started as a necessity has become one of our greatest strengths.” she notes.
Technology
One of INSPIRIT’s defining characteristics is its commitment to immediately acquiring expertise and experience in using every innovation and new product in the field of the Microsoft Data Platform. Promoting the technologies is a key part of the company’s mission.
Margarita Naumova is a regular speaker at the largest Microsoft Data Platform technology forums, such as PASS SUMMIT, SQLBITS, and many others. INSPIRIT plays a key role in the Bulgarian technology community in the field of Microsoft Data Platform. Margarita established the first user group of SQL Server experts. The company sponsors all editions of the SQL Saturday (Data Saturday) event in Bulgaria, where Bulgarian data platform specialists have the opportunity to explore the latest and most advanced developments in their field.
INSPIRIT is always at the cutting edge of technology but provides its clients not necessarily with the newest, but with the most suitable technological tools that ensure a stable foundation and seamless operation of business processes.
The evolution of the Microsoft Data Platform enables the implementation of modern concepts that automate, scale, and optimize business processes. Azure provides a cloud platform with virtually unlimited resources and an extensive range of services for data analysis and processing. Power BI is fundamentally transforming how users of analytics and reports interact with their data and create the necessary visualizations for decision-making.
“Power BI democratizes data analytics by enabling the concept of the so-called Self-Service BI. The creation of analyses and reports has moved closer to the business, as Power BI eliminates the mandatory need for IT specialists’ involvement in the preparation process.” she shares.
Over the past year, Microsoft Fabric has solidified its position as a key part of INSPIRIT’s technology arsenal. “Today, Fabric represents the next big step in transformation. The technology provides full integration—from data extraction to analysis and automation. This comprehensive control allows organizations to manage their data more efficiently than ever before. For us, it was crucial to be among the first to implement Fabric because I believe this is the tool that will define the future of data and its role in business.” adds Magi.
Expanding Beyond Bulgaria
Invitations and participation in international conferences provide INSPIRIT with global recognition. Some of the SQL Master Academy training programs are starting to be delivered in various countries across Europe. In 2019, Magi was invited to establish a start-up company, based on the INSPIRIT model, in Norway. A few years later, the company became fully owned by INSPIRIT Bulgaria. This expansion provides INSPIRIT with the opportunity to be closer to its clients and better understand their specific requirements. “Our presence in Norway allowed us to deliver solutions tailored to local characteristics and expectations, which turned out to be key to our success in the region, as well as to gain valuable experience that we can apply in Bulgaria.” notes Magi.
The Future of INSPIRIT
As INSPIRIT celebrates 15 years of success, the company looks to the future with confidence and ambition. The world of data continues to transform, and the artificial intelligence (AI) is changing the game daily.
“Large Language Models and their application as AI components in various solutions represent a revolution in Information Technology. It’s only logical to expect that this revolution will also impact data platforms. We already have the first implementations of AI components in structured data processing, but they are just the beginning. The Inspirit team follows this dynamic technological trend and is ready to implement it in solutions for its clients.” shares Magi.
INSPIRIT has always been at the forefront of technological advancements, and the company’s 15th anniversary is the perfect moment to look ahead and introduce new initiatives. “This year is a time for celebration, but also for innovation. We have prepared many things that will transform the way our clients work with their data.“ she adds.
One thing is certain – INSPIRIT will continue helping its clients move forward, confident that every new challenge brings new opportunities.
“Our commitment remains unchanged – to be a leader in business transformation through data and to provide value that is as close as possible to the expectations of our clients, as well as to build technological solutions as part of a data platform vision that we have developed together. Our goal is not only to follow innovations but to be the driving force behind the change that leads our clients to sustainable success. 15 years is just the beginning.” concludes Magi.