Transforming New Technologies into Solutions
for Our Clients

Source: Manager.bg
Business migration to the cloud is not just a technological goal. It is a paradigm shift in the way data is used, says Margarita Naumova, founder and managing director of Inspirit and author of SQL Master Academy.
What sparked your interest in data management and analysis, and what motivation lies behind your success in being in the top 1% of the best SQL Server specialists in the world?
I have been working with databases since my university years. This world attracted me with its structured nature. Later, as a lecturer, I delved deeply into the theoretical aspects of this science. The logic behind database management is a form of “beautiful mathematics,” and I have always had a passion for mathematics.
When I changed my career path and left academiа, I discovered the practical aspect of data management and analysis systems which ultimately convinced me that this was my field.
I directed my ambitions and efforts entirely in this direction. Training and certification in Redmond gave me the opportunity to join a community of globally renowned technology experts, with whom I continue to collaborate today.
My competence has opened doors to international projects all over the world and given me skills and experience. I have always set high, even seemingly impossible goals for myself – ones that correspond to my vision of myself, inspire me, and follow my passion.
Then, thеse goals become a focus—a plan executed with iron discipline, a project that must be brought to a successful completion. Success itself is inspiring. But my main motivation, especially in the most challenging moments is the knowledge I will gain along the way to achieving my goals, how much I will know once I reach them, and how much better I will become at what I do.
Tell us more about the activities and the teams you manage, as well as Inspirit’s international business related to Microsoft Data Platform & BI.
Why did you establish a second company in Norway after Inspirit Bulgaria?
Inspirit is a company that provides three types of services:
- Consulting services for developing solutions in SQL Server, Infrastructure, and Business Intelligence Data Platforms (both on prem and Azure-based);
- SQL Server infrastructure support services;
- Technology training based on our own SQL Master Academy curriculum.
The Inspirit team is structured in accordance with the services the company provides. Anyone who goes through a serious internal preparation process can participate in the projects as consultants and in the Academy’s courses as instructors. This process involves intensive training, gradual integration into projects, and taking on responsibilities that match the level of competence achieved. These are the principles I follow, regardless of whether we operate in Bulgaria or Norway.
My personal ambition regarding the team—beyond our core mission to be impeccable providers of our services—is to develop the potential of each individual. We carefully select the colleagues we invite to join Inspirit, ensuring that we share a common spirit and values in which we truly believe.
On the other hand, developing a business in new markets is a significant challenge, very different from the technological ones I have gone through. It is a process in which you inevitably become better, chase standards, learn, and refine your skills to achieve precision that earns trust.
What are the major challenges of business migration to the cloud and how do cloud technologies change the way companies store and process data?
For me, the biggest challenges in business migration to the cloud are related to building the vision that should guide this transition. Data migration to the cloud is not just a technological goal. It is a paradigm shift in the way data is used. It is a step towards democratizing data, towards practically unlimited possibilities for data sharing and integration, and access to huge computing resources for their processing. Often, the reason for such migration is a technological challenge, but once the solution matures, the following questions arise: ‘Where do we go from here? Where do we start? Which technologies should we choose?”.
The reason an organization begins considering cloud migration is often “the last straw” rather than the actual core issue. Our role as consultants is to spark conversations where we listen carefully and translate what we hear into the language of technology until we identify what is truly needed in a given case. We help clarify the idea, define the ultimate goals, and the business motives for achieving them . Only then does the “easier part” begin—choosing the architecture, designing the solution, development, knowledge transfer, support, and optimizations.The strength of the Inspirit team lies in our ability to listen and truly understand our clients.
Which innovations are shaping the future of data management? What is your role in the successful transformation and development of businesses in this process?
First of all, I will mention the boom in Artificial Intelligence services. It is still too early to outline more specific frameworks of the impact of AI on data management, but it is certainly a game changer.
The second type of innovation is related to shortening the path from data creation to its analysis. An example of this is Microsoft Fabric, which unifies in a common space similar to OneDrive all the resources needed to extract data, create models for analysis, tools for analyzing those models, and tools for sharing.
Our role is to master these new technologies, adapt them to our clients’ needs, and transform them into solutions that help their business.
Inspirit and SQL Master Academy are active supporters of the SQL and BI community of specialists in Bulgaria.
In this position, we strive to present these innovations, organize working meetings, events, and presentations to familiarize our colleagues with what outlines the ‘cutting edge’ of technological advancement in our field.”