Inspired by the Power of Data

My greatest source of pride is our clients and the trust they have placed in us—something we have earned through hard work and dedication. When we hear words of gratitude after a successful project and when clients say we are their best technology partner, I know that all the effort was worth it.

We have been working with some of our clients for over eight years, developing solutions, seeing the results, and building a successful track record.

I am also proud of the people in my team. Over the years, we have successfully delivered complex and demanding projects, structured business processes for SQL Server infrastructure consolidation and administration in major Bulgarian banks, financial institutions, and logistics companies.

Additionally, I take pride in the thousands of professionals from Bulgaria and beyond who have undergone training at SQL Master Academy—a program I created even before registering INSPIRIT. It remains focused on preparing specialists in database management and analytics technologies.

Last but not least, I am proud that for all these 13 years, my team and I have continuously supported the technology community in Bulgaria by organizing events and user group meetings.

We have many achievements to be proud of, but there is still so much more to learn, improve, and accomplish. The path we have chosen is one of continuous self-improvement, and we use our successes as motivation to push even further.

In 2010, did you expect that data would become fundamental to business decision-making?

Not only did I expect it, but I strongly believed it would happen. Information has always been fundamental to decision-making. Data has been part of business management even when it was recorded in handwritten notebooks.

The digitalization of business processes has led to the accumulation of enormous volumes of operational data, shifting the focus toward not only tracking business operations but also performing advanced business analytics and creating models to support operational and strategic decisions.

Technologies have drastically shortened the path from raw operational data to actionable business insights, transforming data into metrics that enable informed decisions. Access to data has been democratized, and cloud-based platforms—with their powerful toolsets and visualizations—now allow data to be analyzed anytime, anywhere.

Under these conditions, our main role as a consulting company is to understand each client’s unique challenges and offer them tailored solutions, ensuring they can effectively adopt and utilize these technologies.

What changes for a company after a successful data transformation?

Accumulated data is not just statistics and facts. It contains the experience and history of a company. It holds many hidden answers that can be unlocked through proper analysis.

By using the right data analytics solutions, business analysts can identify correlations between facts and metrics and model potential future outcomes. Companies begin to realize the value of data as a strategic asset for decision-making and recognize new opportunities.

For example, one of our clients “rediscovered” their customer base and learned to plan their services, investments, and marketing strategies more effectively. This gave them a competitive advantage in their market. Today, the analytics solution we built together is operated by a dedicated business development team that plays a key role in product planning and strategic decision-making.

Our experience with various clients shows that when a company invests in building data analytics systems and learns to leverage their potential, operational and strategic decisions become more informed, problem identification becomes faster, and business bottlenecks are much easier to address.

You guide companies through the entire journey—from consultation to implementation, training, and support. At which stage do businesses need expert involvement the most?

Our years of experience in administration, support, solution development, and training—combined with the numerous projects we have delivered—have allowed us to offer a complete service tailored to each client’s needs. This enables us to build long-term partnerships and assist them wherever necessary, whether in technology, processes, or team development.

Our clients don’t just seek technical assistance—they come to us for end-to-end strategy and data analytics platform development. They rely on us to help them with deep business needs analysis, technical implementation, and training. We also provide guidance on recruiting and structuring data teams.

The right cloud data analytics technologies can be overwhelming, and clients often struggle to determine where to start. This is where we step in—to understand their challenges, develop a roadmap, and provide the right guidance.

Delivering such a service requires a strong team. What expertise is needed to meet this challenge?

Technical expertise is an absolute must for our consultants. However, there are two key levels of expertise:

1. Understanding the features of technologies and knowing how to use them. This is something that can be learned through discipline and experience.
2. The ability to assess which technology is best suited for a specific business problem. This cannot be learned from books or training alone—it comes from practical experience in project management, team leadership, and business processes.

One of our consultants’ most critical tasks is to map business requirements to one or more possible technological solutions. This process requires more than technical skills—it demands excellent communication with the client’s team. Our most experienced consultants handle this task.

Additionally, predicting potential problems, preventing issues before they arise, and providing a comprehensive approach—considering all perspectives—is crucial. This visionary role is what our clients rely on us for, and it is what sets us apart as a trusted technology partner.

How did you establish a presence in markets like Norway, Sweden, Germany, and Denmark, where there are already strong local database service providers?

No market reserves a place for anyone—including our own in Bulgaria. We started from scratch, relying on my personal network and training employees from potential client companies through SQL Master Academy. Over time, trust grew through successful projects with large corporate clients.

Expanding abroad was not easier, nor was it much different. As a Microsoft Certified Master, I joined an elite group of internationally recognized experts. As a Microsoft MVP, I have spoken at global conferences and met many industry leaders.

After presenting at one of Scandinavia’s largest Microsoft technology forums, I received invitations to deliver SQL Master Academy trainings in various countries. This led to an offer from a major Norwegian business group to establish a new consulting firm—Inspir-IT AS. We have since expanded by opening an INSPIRIT Bulgaria branch in Norway.

Every step of this journey was possible by adhering to three simple but essential principles:

1. Keeping our promises
2. Delivering uncompromising quality
3. Maintaining absolute integrity

What’s next for INSPIRIT?

Our goal is to continue helping clients by delivering comprehensive consulting services for enterprise data analytics solutions while expanding our team with young, talented professionals.

Additionally, we are building a development team for data product innovation to support our growing business in Norway.

Exciting technological transformations lie ahead, and we are preparing for them. INSPIRIT has always been a pioneer in adopting new technologies, and that will not change.